ZoZuidAs is opgezet door drie jonge vrouwen. Temidden van turbulente tijden zijn wij onze carrière begonnen op de Zuidas als advocates en bankier. Het is geen Londen, het is geen New York, maar de Zuidas staat voor een beetje zakelijke glamour in de polder. Wij beschrijven wat er leeft op die vierkante kilometer kantoorspeeltuin bij het WTC, want we kennen het wel en wee van de Zuidas van binnenuit. De kredietcrisis liet ook de Zuidas niet onberoerd. Na 3 maanden dalende billables en dagelijks terugkerende hyvesmarathons, hadden wij tijd en inspiratie om onze habitat wat beter te bekijken. Onze observaties plaatsen we sinds 2009 online. Geniet ervan en stuur de posts door! Onze stukken verschijnen o.a. in Glamour. Voor tips en commentaar zijn we te bereiken via zozuidas@gmail.com

dinsdag 9 februari 2010

The Creative Crowd

Last week Amsterdam hosted International Fashion Week. For one whole week we got to ditch the work gear and dress up, which is a rare thing in our down-to-earth "I need to be able to wear this while biking" city.
So dressing up was exactly what I did when our most talented jewelry designer, Bibi van der Velden, invited me to her show.

The show was on a Sunday evening and with the prospect of five full days of hard work ahead, I was eager to exchange the banking industry for the more glamorous fashion scene.
Fashion shows are mostly about drinking and networking, so I mingled amongst the artsy crowd. On my way to the Champagne bar, I passed tres serieuse photographers, sunglassed members of the in-crowd, and stick thin legs on towering heels. I felt strangely out of place. Not only were all the girls at least six feet tall (excluding the seven-inch heels), they all seemed to know each other.

They were all 'creative', as they put it, which could mean as much as having designed men socks or outfits for Chihuahuas, but creative none the less.

As in any other industry, the 'creative' industry is one with its own codes and conducts. There is a highly vicious pecking order. At the top of the food chain we find the successful models and designers with their own catwalk shows. At the bottom we find many wannabe-crafters and model/waitress/singers (the so-called slashers).

Somewhere dangling under the food chain, even below the slashers, we find the non-creative crowd, i.e. people who have a job that doesn't involve looking pretty while presenting a moodboard.
This non-creative crowd has a working day that start at 9:00 and knows how to work a Blackberry. They have fixed hours and - how dreadful - a boss. The non-creative crowd gets regular paycheck and on top of that, an unadventurous pension plan. Horrific words to the truly creative.
And even though I didn’t have 'Banker' written on my forehead and tried my best to play the part, the artsy crowd sensed a non-creative, paycheck-and-pension-plan vibe around me.
Feeling an outcast I hit the bar with my non-creative friend (a lawyer) and talked about non-creative issues, such as filing our 2009 tax report and banker bonuses: yes or no?
After a few drinks, the actual show with jewelry to die for, and another few drinks, I walked home too drunk for a Saturday - let alone a Sunday - night. I hit my bed thinking about the alarm clock going off the following morning and wished I was part of the creative crowd, a world without obligations, e-mails or conference calls. My thoughts drifted to the beautiful necklaces from the catwalk, which lead me right to next month’s paycheck, and back to the alarm clock.
8am, rise and shine!

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