ZoZuidAs is opgezet door drie jonge vrouwen. Temidden van turbulente tijden zijn wij onze carrière begonnen op de Zuidas als advocates en bankier. Het is geen Londen, het is geen New York, maar de Zuidas staat voor een beetje zakelijke glamour in de polder. Wij beschrijven wat er leeft op die vierkante kilometer kantoorspeeltuin bij het WTC, want we kennen het wel en wee van de Zuidas van binnenuit. De kredietcrisis liet ook de Zuidas niet onberoerd. Na 3 maanden dalende billables en dagelijks terugkerende hyvesmarathons, hadden wij tijd en inspiratie om onze habitat wat beter te bekijken. Onze observaties plaatsen we sinds 2009 online. Geniet ervan en stuur de posts door! Onze stukken verschijnen o.a. in Glamour. Voor tips en commentaar zijn we te bereiken via zozuidas@gmail.com

maandag 29 november 2010

Less is more

Less is more. It does not only apply to make up and booze. In the office, I learned that it goes for email correspondence as well. The higher you are in hierarchy, the fewer words you use. At the top of the food chain, everyone seems to be on a text diet.

As a debutant, you will strive for nothing less than perfect. Something complete, accurate and - importantly - considerate. Something along the following lines:

Dear Jack,

How is the work going on Project Whatever? Please let me know if I can be of any help.

For your information, I'm sending you the complementary client request below. In addition to the one pager we drafted last week, our client would now like to receive a full fledged memorandum on the subject. Of course, I don’t know if your agenda would permit you to assist me on the matter, however, I would be very grateful if you could spare a few minutes to discuss the outline. I can imagine that you must be rather overwhelmed with Whatever, so I would be happy to seek guidance from another senior in the course of tomorrow. Grateful to hear your comments, if possible before noon.


Wow, snooze fast. Dear little sweet trainee. Big mistake. Lengthy texts show that you care. Alternatives, pros and cons or underlying considerations show your empathy. Which implies that you are vulnerable, or worse, insecure. Man up! Within a few years, you would have probably presented a light version.

For your information, I'm sending you the complementary client request below. full fledged memorandum tomorrow before noon.


Ah, you’ve been around the block. Congratulations! What a time-efficient way to communicate. Your Diet Mail oozes self confidence. You don’t need considerations to justify your orders. You are self assured enough to just fire them away.

However, a real pro would have simply slimmed it down to three little letters: FYI. Now THIS this is serious business. It shows that you don't know how to type. It shows that you don’t know how to undo CAPS LOCK. So you must come from a prehistoric era with ballroom-sized computers. Which basically means that if you’re still around, you must be the CEO.

Slimming down emails give your office status an instant upgrade. Only big boys can use little words. It’s just a pity you have to put on years of office weight first.

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